MCQ of Marketing Management (introduction)

 Bcom sem 4

Multiple Choice Questions (MCQ) and Answers on Marketing Management– Set 1

 

1-The culture of a company is conveyed through

• Rites

• Myths

• Rituals

• All of the above

(Ans: d)

 

2-A specialty product is ________ intensively distributed than a shopping product

• More

• Less

• Both of the above

(Ans: b)

 

3-The demand for a product is ________ when price cut causes revenue to increase.

• Income elastic

• Price elastic

• Cross elastic

• None of the above

(Ans: b)

 

4-Contact awarded to lowest bidder is known as

• Negotiated contract

• Open bid

• Closed bid

• Open contract

(Ans: c)

 

5-Carrying the line of only one manufacturer is known as

• Exclusive assortment

• Open bid

• Negotiated contract

• Deep assortment

(Ans: a)

 

6-“Image building” objectives are common in _____ type of market structure?

• Competition

• Oligopoly

• Monopoly

• Monopsony

(Ans: b)

 

7-When the market is run by a small number of firms that together control the majority of market share is known as

• Oligopoly

• Duopoly

• Oligopsony

• Perfect competition

(Ans: a)