S.Y B.COM
SEMESTER - 4
MARKETING MANAGEMENT
(MM)
MCQS - FEBRUARY 2020
1. __________ Environment includes laws, Government Agencies and Pressure Groups.
A. Political-legal
B. Socio-cultural
C. Economic
D. Technological
2. The firms determines the price that yields its target rate of return on investment, is ____________ Pricing.
A. Mark-up
B. Target Return
C. Perceived Value
D. Auction type
3. Presenting new product concept to appropriate target consumers, symbolically or physically and getting their reactions is known as __________.
A. Concept Testing
B. Marketing strategy
C. Idea Generation
D. Idea screening
4. The decline in average cost due to accumulated production experience is called __________.
A. Learning Curve
B. Breakeven Curve
C. Variable Curve
D. Fixed Curve
5. Anything that can be offered to a market for attention, acquisition, use, or consumption is called __________.
A: Product
B. Brand
C. Logo
D. Package
6. A consumer product that customers usually buy frequently, immediately & with minimal comparison and buying efforts are _______ Product.
A. Convenience
B. Specialty
C. Shopping
D. Unsought
7. A company might seek new business that has no relationship to the company's current technology, products or market in _________ diversification strategy.
A. Conglomerate
B. Concentric
C. Horizontal
D. Vertical
8. The ________ is the person who offers informal advice or information about product or it's category.
A. Facilitator
B. Follower
C. Opinion leader
D. Social role player
9. __________ is a basic & distinctive mode of expression.
A. Style
B. Fad
C. Fashion
D. All of the above
10. _________ is a stage of product life cycle when there is rapid market acceptance and increasing profits.
A. Introduction
B. Maturity
C. Decline
D. Growth
11. When customer are slow in changing their buying habits and do not readily notice the higher price they are _________ sensitive.
A. More Price
B. Price
C. Less price
D. No Price
12. Responsiveness of demand with the change in price in known as ____________.
A. Elasticity
B. Flexibility
C. Stability
D. Sensitivity
13. Fixed cost is also known as __________ cost.
A. Target
B. Total
C. Overhead
D. Tangible
14. _________ Type of auctions are called as the Descending Bids.
A. English
B. Dutch
C. Sealed Bid
D. None of the Above
15. The groups to which consumers wish to join are called as ____________ Groups.
A. Dissociative
B. Action
C. Aspirational
D. Reverse
16. In ________ segmentation buyers are divided into different groups on the basis of personality, lifestyle of values.
A. Geographic
B. Demographic
C. Psychographic
D. Behavioral
17. __________ Environment creates new technologies, creating new products and market opportunities.
A. Economic
B. Technological
C. Political
D. Natural
18. Market definition of a business, describe the business as ______________ satisfying process.
A. Customer
B. Value
C. Competitor
D. Need
19. when the buyers in the market are divided on the basis of their knowledge of, attitude toward, use of, or response to the product, it is called _________ Segmentation.
A. Psychographic
B. Behavioral
C. Geographic
D. Demographic
20. _________ Is the act of fixing the locus of the product offer in the minds of the target Customers.
A. Segmenting
B. Packaging's
C. Targeting
D. Positioning
21. ________ Is a crooked perception of marketing & a short-sighted view of business.
A. Product Concept
B. Value Marketing
C. Marketing Myopia
D. Marketing Glimpse
22. More Market Share, with it's Current Products in Current Market is Market ______.
A. Development
B. diversification
C. Skimming
D. Penetration
23. Family of _________ consists of parents and Siblings.
A. Rejuvenation
B. identification
C. Orientation
D. Procreation
24. ________ is a set of distinguishing human psychological traits that lead to relatively consistent and enduring responses to environmental stimuli including buyer behavior.
A. Personality
B. Values
C. Self-Concept
D. Lifestyle
25. _________ is a function of the closeness between expectations and the product's performance.
A. Satisfaction
B. Dissatisfaction
C. Post-purchase Action
D. Purchase Intention
26. Backward, forward or horizontal integration with in the industry is ___________ type of Growth.
A. Integrative
B. Internal
C. External
D. Intensive
27. Value Segmenting would ensure ______ centricity in marketing.
A. Benefit
B. Seller
C. Customer
D. Value
28. _________ Practices., puts lesser amounts of product in the pack, giving deceptive warranties, misleading advertising etc.
A. CSR
B. Best
C. Unethical
D. Ethical
29. _______ Concept holds that business can be managed by maximization of production & the resultant lower unit cost & lower price.
A. Product
B. Marketing
C. Exchange
D. Production
30. A product _________ is a detailed version of the idea stated in meaningful consumer terms.
A. Concept
B. Idea
C. Development
D. Image
S.Y B.COM
SEMESTER - 4
MARKETING MANAGEMENT
(MM)
MCQS - February, 2017
1. Under Information Search of Buying Decision Process, which of the following are the examples for commercial sources?
a) Family, friends, neighbors, acquaintances
b) Advertising, Web sites, dealers, displays
c) Mass media, consumer-rating organizations
d) Handling, examining, using the product
2. ___________refers to the distinguishing psychological traits that lead to relatively consistent and enduring responses to environmental stimuli.
a) Personality
b) Self-concept
c) Actual self-Concept
d) Ideal self concept
3. ____________is the most fundamental determinant of a person’s wants and behavior.
a) Culture
b) Brand
c) Personality
d) Consumer
4. ____________is the study of how individuals, groups and organizations select, buy, use and dispose of goods, services, ideas, or experiences to satisfy their needs and desires.
a) Consumer Behavior
b) Customer Behavior
c) Customer Relationship
d) Consumer Relationship
5. Aspirational groups are those groups which a person____________
a) Hopes to join
b) Rejects the values or behavior of the group
c) Interact fairly continuous basis
d) Interact on formal basis
6. ____________has developed the concept of Product Market Matrix.
a) Philip kotler
b) Ansoff
c) Mc Carthy
d) Peter Drucker
7. ______is defined as the shared experiences, stories, beliefs and norms that characterize an organization.
a) Strategic planning
b) Organizational culture
c) Corporate culture
d) Organizational climate
8. A person’s____________ is indicated by his income, wealth, occupation and education.
a) Purchase decision
b) Buying behavior
c) Status
d) Role
9. ____________ is a person’s enduring favorable or unfavorable feeling towards objects or idea.
a) Belief
b) Attitude
c) Perception
d) Learning
10. Division of market into age, income, gender is called as ____________ segmentation.
a) Behavioral Segmentation
b) Geographical Segmentation
c) Psych graphical Segmentation
d) Demographical Segmentation
11. ___________reflects the sum of the perceived tangible and intangible benefits and costs to customers.
a) Value
b) Offering
c) Satisfaction
d) Quality
12. For higher sale and profit a company’s growth option include:-
a) Intensive growth
b) Integrative growth
c) Diversification Growth
d) All of the above
13. ____________strategy involves gaining market share with its current products in current markets.
a) Market Development
b) Market Penetration
c) Product Development
d) Diversification
14. ____________is a direction or sequence of events that has some momentum and durability.
a) Fad
b) Fashion
c) Trend
d) Style
15. ____________is a single business or collection of related businesses that can be planned separately from the rest of the company.
a) Strategic Business Unit
b) Corporate Business Unit
c) Divisional Business Unit
d) None of the above
16. In which pricing method the company charges a fairly low price for a high quality offering?
a) Going Rate Pricing
b) Auction Type pricing
c) Value Pricing
d) Markup Pricing
17. A type of value pricing EDLP is known as:
a) Every time low pricing
b) Everyday low pricing
c) Everyday least price
d) None
18. Consumers tend to process prices in “left to right” manner rather than by rounding is called as____________
a) Price Cues
b) Price Quality Inference
c) Reference Price
d) All of the above
19. The ____________of a product mix refers to how many variant are offered of each product in line.
a) Width
b) Length
c) Depth
d) Consistency
20. Consumer preferences for a product concept can be measured through____________
a) Marketing Strategy
b) Business Analysis
c) Conjoint Analysis
d) Simulated Testing
21. A ____________ is an elaborated version of the idea expressed in consumer terms.
a) Product Idea
b) Product concept
c) Idea Screening
d) Prototype
22. ____________means testing the product within the firm to check its performance in different applications.
a) Alpha testing
b) Beta testing
c) Market testing
d) Test marketing
23. ____________means gradually reducing a product’s or business’s cost while trying to maintain sales.
a) Liquidating
b) Investing
c) Harvesting
d) Divesting
24. Which type of pricing method should be adopted by sellers who want to sell antique items?
a) Target return Pricing
b) Auction bid pricing
c) Going rate Pricing
d) Perceived value pricing
25. The____________ of a product mix refers to the total number of items in a product mix.
a) Consistency
b) Depth
c) Width
d) Length
26. The_________ of a product mix refers to how closely related the various product lines are with each other.
a) Depth
b) Consistency
c) Width
d) Length
27. In which stage of New Product Development the company evaluates the proposed new product’s attractiveness by preparing sales, cost and profit projections to determine whether these satisfy company objectives.
a) Idea Generation
b) Business Analysis
c) Idea Screening
d) Concept Development
28. Considering the New Product Development stages ________ stage covers the major decisions about timing, geographic strategy, target market prospects and introductory market strategy.
a) Idea Generation
b) Idea Screening
c) Concept development
d) Commercialization
29. Which one of the following is by marketer in decline stage of its product life cycle?
a) Increasing the firm’s investment
b) Maintaining the firm’s investment
c) Harvesting the firm’s investment
d) Market modification
30. ____________is called as the set of all products and items a particular seller offers for sale.
a) Product mix
b) Communication mix
c) Promotion mix
d) None of these
S.Y B.COM
SEMESTER - 4
MARKETING MANAGEMENT
(MM)
MCQS - FEBRUARY, 2016
1) ______________ improvement aims at increasing the product’s functional performance-its durability.
a) Quality
b) Feature
c) Style
d) None of the above
2) A __________ is “unpredictable, short-lived, and without social, economic and political significance.”
a) Trend
b) Fad
c) Amusement
d) Fantasy
3) ______________ is the study of how individuals, groups and organizations select buy, use and dispose of goods, services, ideas or experiences to satisfy their needs and desires.
a) Consumer Behavior
b) Advertising management
c) Public Relations
d) None of the above
4) Advertising and Websites fall into the __________ categories of information sources.
a) Personal
b) Commercial
c) Experimental
d) All of the above
5) Income Distribution, Saving, Debt and Credit Availability are the part of _________ environment.
a) Demographic
b) Economic
c) Social-Cultural
d) Natural
6) A __________ is a descriptive thought that a person hold’s about something.
a) Belief
b) Attitude
c) Judgement
d) Opinion
7) _______ testing means testing the product within the firm to check its performance in different applications.
a) Beta
b) Alfa
c) Virtual Reality
d) Risk analysis
8) ____________is a possible product the company might offer to the market.
a) Product Concept
b) Product Idea
c) Brand Concept
d) None of the above
9) ____________ of product mix refers to how many different product lines the company carries.
a) Depth
b) Length
c) Width
d) Consistency
10) _____________ of product mix refers to the total number of items in the mix.
a) Depth
b) Length
c) Width
d) Consistency
No comments:
Post a Comment