T.Y B.COM
SEMESTER - 6
MARKETING RESEARCH
(MR)
MCQS - 50
(1) What are the two types of research data?
(a) Primary and secondary
(b) Predictive and quantitative
(c) Qualitative and predictive
(d) Qualitative and quantitative
(2) Marketing Research helps in ............
(a) Identification of problem
(b) Solution of Problem
(c) Both (a) & (b)
(d) Beautification of the problem
(3) Sources of marketing information are categorized into two groups-what are they
(a) External sources, internal sources
(b) Macro environmental sources
(c) Causal resources
(d) None of the above
(4) Which of the following activities are not covered by the marketing research?
(a) Pricing policies
(b) Distribution Policies
(c) Promotional policies
(d) primitive policies
(5) The first step in the marketing research is to ..............
(a) Develop the research plan
(b) Define the problem and research objectives
(c) Collect the information
(d) Preparation of advertisement copy
(6) Research on distribution policies does not include ......
(a) Inventory control
(b) transport cost
(c) Storage cost
(d) None of the above
(7) Product research covers
(a) Ascertaining extent of price modification
(b) Studying the price policy and strategies of the competitor
(c) Research on causes and extent of customer dissatisfaction
(d) Measuring advertising effectiveness
(8) Pricing policy research is concerned
(a) Policies regarding prices
(b) Policies regarding discounts
(c) Policies regarding allowances
(d) All of the above
(9) MIS involves an ...............
(a) On-going process
(b) Irregular activity
(c) Off-going process
(d) None of the above
(10) Data that is freshly gathered for a specific purpose is called
(a) Behavioral data
(b) Primary Data
(c) Syndicated data
(d) Secondary data
(11) The ............. scale is unique bipolar ordinal scale format that captures attitudes or feelings about a given object.
(a) Likert
(b) Semantic differential
(c) Liking
(d) Ordinal
(12) Which of the following are advantages of telephonic Interview except.
(a) Fast data collection
(b) Low cost
(c) Ease of generating large volumes of data
(d) Ability to collect in-depth information relevant to all types of research concern.
(13) ............... research is a formalized precess of binging a small group of people together for an interactive spontaneous discussion on one particular topic or concept.
(a) Projective
(b) Focus group
(c) Role playing
(d) Role reversal
(14) Rating scales can be
(a) Graphic rating scales
(b) Numerical scale
(c) Both (a) & (b)
(d) None of the above
(15) Independent variable is to dependent variable as
(a) Effect is to cause
(b) Predictor is to criterion
(c) Cause is to effect
(d) Criterion is to predictor
(16) Which type of scale requires respondent to respond to an item based on whether they strongly disagree agree or strongly agree.
(a) Likert
(b) Ranking scales
(c) Semantic differential
(d) None of the above
(17) The open ended question means
(a) It provides mote than five alternatives
(b) It provides only two alternative
(c) The question does not pose alternatives
(d) All of the above
(18) Primary daa carbe collected by the
(a) Researcher himself/herself
(b) Any investigator appointed by researcher
(c) Both A & b
(d) None of the above
(19) In marketing research process, preparation of research report is the .......... step
(a) Third
(b) Last
(c) First
(d) All of the above
(20) Organization of marketing research function is influenced by...........
(a) Size of the firm
(b) Nature of the business
(c) Complexity of the research activities
(d) All of above
(21) Which of the following is the most critical aspect in marketing research process ?
(a) Determine Information requirement
(b) identify sample size
(c) Prepare Sources of data
(d) Prepare Research Design
(22) which of the following types of research is best suited to develop an understanding of why certain market phenomena occur as they do?
(a) Casual research
(b) Secondary research
(c) Exploratory research
(d) Descriptive research
(23) The type of research conducted by marketers to gain an insight about a problem, is
(a) Exploratory study
(b) Descriptive study
(c) Experimental study
(d) Conclusive study
(24) Research that is designed to capture cause and effect relationships by eliminating competing explanations of observed findings is called ............
(a) Behavioral data
(b) Experimental Research
(c) Descriptive study
(d) None of the above
(25) One variable that is manipulated in an experimental study and its effect on another variable is measured is known as
(a) Independent variable
(b) Dependent variable
(c) Both of the above
(d) None of the above
(26) Descriptive research comes-under
(a) Exploratory research
(b) Conclusive research
(c) Casual research
(d) All of the above
(27) Basic design of Exploratory study is
(a) Flexible
(b) Rigid
(c) Ongoing
(d) None of the above
(28) Primary data can be collected by
(a) Sampling method
(b) By observation
(c) By conducting experiment
(d) All of the above
(29) The choice between primary and secondary data depends mainly on the
(a) Appropriateness of the data to the objectives of the investigation
(b) Easy availability of data
(c) Desire of the investigator
(d) All of the above
(30) Personal interview should be carried out in
(a) Unstructured way
(b) Structured way
(c) Random way
(d) Straight way
(31) The aggregate of all the units pertaining to study is called
(a) Population
(b) Universe
(c) Both of the above
(d) None of the above
(32) Telephone survey is useful when the amount of information required is
(a) Relatively more
(b) Relatively limited
(c) Both (a) & (b)
(d) None of the above
(33) The most economical and fastest sources of information are generally provided by
(a) interviews
(b) Secondary data
(c) Qualitative data
(d) None of the above
(34) A clear definition of the market research project is needed so that
(a) the decision maker is aware of the methods
(b) an appropriate method for carrying out the research can be chosen
(c) The researcher is aware of the results
(d) None of the above
(35) which one of the following can affect market research?
(a) the objectives of the sponsor
(b) available resources to conduct research
(c) the decision makers understanding of the problem
(d) all of the above
(36) Marketing research firms that are involved only in data collection are called :
(a) Syndicated service firms
(b) Standardized service
(c) Customized service firms
(d) Field service firms
(37) A decision support system
(a) retrieves data, transforms it into information, and disseminates it to the user
(b) Organizes stores, and retrieves information
(c) gathers, sorts and analyzes information
(d) stores, analyses and sorts data.
(38) Which of the following is not true about the research process?
(a) It ensures that the stages of the research project will be independent of each other
(b) It is a systematic, planned approach
(c) it guides the project from conception to the final analysis and presentation of results
(d) It creates a consistency between the research design and the research purpose
(39) The difference between primary and secondary data centers on
(a) who collected data
(b) the variables the data describe
(c) why the data was collected
(d) the richness of the data
(40) To find out the effect of price on sales of a particular brand, the most appropriate research design would be
(a) exploratory research
(b) causal research
(c) descriptive research
(d) primary Research
(41) Which of the following can be called exploratory research ?
(a) experiments
(b) observation
(c) case studies
(d) interviews
(42) To find out if the automobile purchased is related to the buyers' income, one would use
(a) descriptive research
(b) exploratory research
(c) causal research
(d) none of the above
(43) A research proposal does not generally contain
(a) definition of the problem
(b) description of the research design
(c) expected results
(d) All of the above
(44) Descriptive research can be defined as
(a) a research approach which is used when a researcher needs general insights into a problem
(b) an approach to determine cause and effect relationships
(c) a snapshot of some aspect of the marketing environment at a particular point in time
(d) an approach which isolates all causal factors
(45) One of the dangers of failing to do exploratory research is that of
(a) not being able to develop measurement scales
(b) not being able to make specific predictions
(c) researching the wrong hypothesis
(d) being unable to determine a causal relationship
(46) Descriptive research is routinely used to discover all of the following except
(a) how a product should be distributed
(b) Ney ideas and hypotheses
(c) how a product should be changed
(d) the target segment for a product
(47) Which research approach(es) is/are more often guided by an initial hypothesis?
(a) exploratory and description research
(b) Descriptive and causal research
(c) Causal research
(d) Descriptive research
(48) Rainbow Airlines has experienced a continuing and unexplained declined in the number of tickets sold on its major routes from new York to San Francisco. You have been asked to give the Senior Vice-President of the marketing Division a report on the problem and to outline alternative courses of action for the airline to the take. How would you start?
(a) A survey of Rainbow Airlines' passengers
(b) Descriptive research
(c) A survey of passengers who patronize competing airlines
(d) Exploratory research
(49) Choose the correct order:
(a) Problem definition, development of an approach to the problem, research design formulation, report preparation & presentation
(b) Problem definition, data preparation, research design formulation, report preparation & pre- sensation
(c) Problem definition, data preparation, development of an approach to the problem, report preparation & presentation (d) Problem definition, research design formulation, development of an approach to the problem, report preparation & presentation
(50) Average weekly sales of parle-G biscuits from D' Mart for 2013 for parle would qualify as:
(a) Only primary data.
(b) Both primary and secondary data.
(c) Only secondary data.
(d) Neither primary nor secondary data.
T.Y B.COM
SEMESTER - 6
MARKETING RESEARCH
(MR)
MCQS = UNIT - 1
UNIT - 1
1. Marketing Research is the function that links................
Ans : Consumer, Customer & Public.
2. ................. is an example of problem identification research.
Ans : Sales analysis Research
3. Measuring effectiveness of advertising copy is the best described by
Ans : Promotional Research
4. Whether the researcher does not have enough insights and understanding to proceed with the research project, he/she uses ...................
Ans : Computer assisted personal interviewing
5. An experimental group is .............
Ans : The group that contains the no. of effect of dependent variable.
6. Research that undertaken to help identify problems that are not necessarily apparent on tne Surface and yet exist or likely to arise in future is ................
Ans : Problem identification research
7. The task of marketing research is to assess the information needs and provides management with
(a) Research
(b) Accurate
(c) Reliable
(d) All of the above
8. .................. is a framework or blueprint for conducting research project.
Ans : Research Design
9 The primary object .............. is to provide insight into and comprehension of the problem situation confermating the researcher.
Ans : Descriptive Research
10. ................ is an interview conducted by trained moderator among group of respondent in all unstructured and usual manner.
Ans : Focus Group
11. The motto of every research should be ...............
Ans : Find it and tell it like it is.
12. ........................ is a formalized set of procedures tor generating, analyzing, storing & distributing information to marketing managers.
Ans : Marketing Information system
13. ............... is system which includes hardware, communications, network, database, etc.
Ans : OSS
14. .................... is the design, collection & analysis of data and finding relevant to specific marketing situation.
Ans : Marketing Research
15. Creative advertising, testing is part of ................
Ans : Promotional research
16. .............. Research is related with buying behavior.
Ans : Customer
17. Editing, coding, transcription is .................
Ans : Data preparation and analysis.
18. ................. work includes selecting, training and evaluating fieldworker
Ans : Fieldwork of data collection
19. which research is used to find out cause & effect relation?
Ans : Casual Research
20. Give meaning of CL in marketing research.
Ans : Competitive Intelligence
21. ................. is known as open ended questions.
Ans : Question Structure
22. Agree or disagree is ................ type of question.
Ans : Dichotomous Questions
23. Marketing Research is used for .......... problem & MIS is used for .......... ..... problem.
Ans : Present, Future
T.Y B.COM
SEMESTER - 6
MARKETING RESEARCH
(MR)
MCQS = UNIT - 2
UNIT-2
1. Information about labor condition is provided by .................... organization.
Ans : International labor
2. ................ data has lack of accuracy.
Ans : Secondary
3. In ............... survey purchase details are maintained.
Ans : purchase & media panels
4. Retailers are .......... units of measurement.
Ans : Institution
5. Birth & death data are provided by .............. agencies.
Ans : Semi government publications
6. ............... Channel provides information for forecasting sale, estimating market share etc.
Ans : Purchase panels
7. Commodities are scream out on the basis of ............. code in electronic scanner.
Ans : UPC
8. In ................ method in cards are given for marketing research.
Ans : Scanner panel
9 To check reliability of data .............. is considered while evaluating secondary data
Ans : Dependability
10. Syndicate data are .............. type of data
Ans : Secondary Data
11. ........... is world's largest source of data.
Ans : Census data
12. ........... provides data about industrial sector.
Ans : Central Statistical Organization
13. External data are secondary data which are in the form of published material, computer data base, or ................
Ans : Syndicated services
14. ........... are the excellent source of information.
Ans : Guides
15. A questionnaire is ................ for obtaining information.
Ans : formalized
16. .............. method lengthy & complex question can be asked.
Ans : Personal interview
17. Jan Staple has given ........... scaling technique.
Ans : Staple Scale
18. ................ measures the same group of respondent over time but not necessarily on the same variables.
Ans : Syndicated Panel Surveys
19. Average weekly sales of panel G from D' Mart for 2013 for panel would be quality as ................
Ans : Secondary Data
20. The ................ is also referred as a Summated scale.
Ans : Likert Scale
21. Question that combined to separate issued in the signed question are called ................
Ans : Double barreled question
22. The question which has answer in only Yes or No response is called .................
Ans : Dichotomous question
23. ............ is also known as unipellar scale.
Ans : Staple scale
24. To measure response of consumer ............ is used.
Ans : Scaling Technique
25. Electronic scanner data is also known as ..............
Ans : scanner data
26. .............. collects data for sale.
Ans : Syndicated Sources
T.Y B.COM
SEMESTER - 6
MARKETING RESEARCH
(MR)
MCQS - 2019
1. Which of the words below is not an ambiguous word?
a) All of these
b) Once
c) Sometimes
d) Occasionally
2. Which of the following is not a published source of external secondary data ?
a) Company sales by cash
b) WHO Reports
c) RBI Publications on banking
d) BSE & NSE Publications
3. Market Segmentation is an item that falls under:
a) Control Marketing Variables
b) Uncontrollable Environmental Factors
c) Customer Groups
d) Marketing Managers
4. The full form of CAPI is __________.
a) Computer-Assisted Personnel Interviewing.
b) Computer-Assisted Personal Interviewing.
c) Computer- Adapted Personnel Interviewing.
d) Computer-Adapted Personal Interviewing.
5. One popular way in which CAPI is administered is through the use of ___________.
a) Stand-up Counters
b) Lounges
c) Cafeterias
d) Kiosks
6. Filler questions are asked to:
a) establish rapport with the respondent
b) disguise the purpose of the project
c) cross check answers
d) generate respondent interest
7. Preplanned and structured design is a characteristic of __________ Research Designs.
a) Causal
b) None of these
c) Descriptive
d) Exploratory
8. "Do you think Mrs. X is an attractive but ineffective politician?" is an example of a:
a) double-barreled question
b) structured question
c) dichotomous question
d) branching question
9. Match the following:
1. Distribution research a. Product line pricing
2. Pricing research b. Intensity of wholesale & retail coverage
3. Promotion research c. Package test
4. Product research d. Creative advertising testing
a) 1-b, 2-a, 3-d, 4-c
b) 1-d, 2-a, 3-c, 4-b
c) 1-b, 2-d, 3-a, 4-c
d) 1-a, 2-c, 3-b, 4-d
10. "Do you plan to shift and buy a new house in the next month?" is an example of:
a) Dichotomous question.
b) Leading question.
c) Structured question.
d) Double-barreled question.
11. Research that is motivated by personal or political gain is:
a) Subjective research.
b) Objective research.
c) Scientific research.
d) Systematic research.
12. The approach wherein questioning begins With specific questions and concludes with general questions is useful when respondents have:
a) strong feelings and a formulated point of view.
b) a formulated point of view but no strong feelings.
c) no strong feelings nor a formulated point of view.
d) no formulated views but strong feelings.
13. __________ are the most important qualitative research procedure. They are so popular that many marketing research practitioners consider this technique synonymous with qualitative research.
a) Survey Methods
b) CAPIs
c) Personal In-Home Interviews
d) Focus Groups
14. MIS is information that is:
a) a subset of MR
b) within the firm online anytime
c) planned & project specific
d) always requested for
15. Syndicated _______ surveys measure the same group of respondents over time but not necessarily on the same variables.
a) Media
b) Panel
c) Audit
d) Purchase
16. The Likert scale is also referred to as a ________ scale.
a) Staple
b) Semantic differential
c) Continuous
d) Summated
17. What will be the score of the following ticked Likert scaled item?
"The Iphone X is very expensive."
o Strongly Disagree [Score : 1]
o Disagree [Score : 2]
o Neither Agree/Disagree [Score : 3]
√o Agree [Score : 4]
o Strongly Agree [Score: 5]
a) 2
b) 3
c) 4
d) 1
18. The second step in the questionnaire design process is to ___________.
a) specify the information needed
b) determine the content of individual questions
c) identify the form and layout
d) specify the type of interview method
19. Marketing Research is the function that links:
a) Consumer and Marketer to the Public through information.
b) Consumer, Marketer, and Government to the Public through information.
c) Consumer, Customer, and Public to the Marketer through information.
d) Consumer, Customer, and Marketer through information.
20. _________ is not an example of Problem-Solving Research.
a) Market Share Research
b) Distribution Research
c) Segmentation Research
d) Promotion Research
21. The distinguishing feature of the true experimental designs, as compared to pre experimental designs, is _________.
a) Randomization.
b) Group Control.
c) Post Testing.
d) Pre-testing.
22. "Do you think X will make a better Prime Minister than Y?" is an example of.
a) Dichotomous question.
b) Acquiescence bias.
c) Double-barreled question.
d) Funnel Approach.
23. A focus group should be _________ in terms of demographic and socioeconomic characteristics.
a) Heterogeneous
b) All of these
c) Homogeneous
d) Random
24. _________ contains the interactive testing effect.
a) The group that contains no effect of the dependent variable
b) The group that contains a selection bias
c) The group that is used as a basis for comparison
d) The group exposed to the treatment variable
25. The Staple scale is not bound at each end by:
a) graphic symbols.
b) bipolar adjectives
c) semantic synonyms.
d) all of the above
26. _________ is an example of Problem-identification Research.
a) Promotion Research
b) Image Research
c) Pricing Research
d) Product Research
27. Claim substantiation is best described by:
a) Promotional Research.
b) Pricing Research.
c) Product Research.
d) Distribution Research.
28. The fifth step in the marketing research process is __________.
a) Research Design Formulation
b) Secondary Data Analysis
c) Fieldwork or Data Collection
d) Data Preparation & Analysis
29. The __________ Scale does not contain a neutral point.
a) Continuous
b) Likert
c) Semantic differential
d) Staple
30. _______ databases are databases containing the complete text of secondary source documents comprising the database.
a) Numeric
b) Special Purpose
c) Directory
d) Full- Text
T.Y B.COM
SEMESTER - 6
MARKETING RESEARCH
(MR)
MCQS = FEBRUARY - 2015
(1) Research that is motivated by personal or political gains is
(A) Objective research
(B) Systematic research
(C) Scientific research
(D) Subjective Research
(2)........... is not an example of problem identification research
(A) Market Share Research
(B) Sales Analysis Research
(C) Pricing Research
(D) Forecasting Research
(3)......... research could be used to develop hypotheses.
(A) Exploratory
(B) Descriptive
(C) Casual
(D) None of the above
(4)........... refers to the degree of standardization imposed ion the data collection process
(A) Coding
(B) Structured
(C) Non-disguised
(D) Mutually exclusive
(5) A control group is
(A) The group that contains a selection bias
(B) The group that contains no effect of the dependent variable
(C) The group exposed to the treatment variable
(D) None of the above
(6) Sales by geographical region for Parle G biscuits for 2014 for Parle would qualify as
(A) Primary Data
(B) Secondary Data
(C) Internal Secondary Data
(D) External Secondary Data
(7) In.......... electronic devices automatically record viewing behavior to supplement on online panel.
(A) Purchase Panels
(B) Media panels
(C) Scanner Panels
(D) Scanner Panels with cable TV
(8) A question that clues the respondent to answer in a certain way is called a
(A) Dichotomous question
(B) Double-barreled question
(C) Disguised question
(D) Leading question
(9) When the set of response alternatives are mutually exclusive they
(a) include all possible choices
(B) permit only one answer
(C) control for order bias
(D) imply open-ended answers
(10) The ......... scale is a unipolar scale
(A) Stapel
(B) Semantic differential
(C) Continuous
(D) Likert
T.Y B.COM
SEMESTER - 6
MARKETING RESEARCH
(MR)
MCQS = MARCH - 2015
(1) _______ Refers to the degree of standardization imposition on the data collection process.
(A) Coadding
(B) Structured
(C) Non - disguised
(D) Mutually exclusive
(2) Research that is motivated by personal or political gains is ______ research.
(A) Systematic research
(B) Objective research
(C) Subjective research
(D) Scientific research
(3) ______ Research could be used to develop hypotheses...
(A) Explortary
(B) Descriptive
(C) Causal
(D) None of the above
(4) When the set of response alternatives are mutually exclusive they :
(A) Include all possible choices
(B) Permit only one answer
(C) Imply open - ended answers
(D) Control for order bias
(5) A control group is _______
(A) The group that contains a selection bias
(B) The group that contains no effect of the dependent variable
(C) The group exposed to the treatment variable
(D) None of the above
(6) A question that clues the respondent to answer in a certain way is called a:
(A) Double - barreled question
(B) Dichotomous question
(C) Disguised question
(D) Leading question
(7) _______ Is not an example of problem - identification research.
(A) Sales analysis research
(B) Market share research
(C) Forecasting research
(D) Pricing research
(8) The _______ scale is a unipolar scale.
(A) Continuous
(B) Likert
(C) Semantic differential
(D) Stapel
(9) In _______ electronic devices automatically record viewing behavior to supplement an online panel.
(A) Purchase panels
(B) Media panels
(C) Scanner panels
(D) Scanner panels with cable TV
(10) Sales by geographical region for parle - G biscuits for 2014 for parle would qualify as :
(A) Primary data
(B) Secondary data
(C) Internal secondary data
(D) External secondary data
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